Embracing My Inner Joy
Hello Substack Friends, happy to be here. My name is Eimear, I am a former Senior Buyer at & Other Stories, currently a Wardrobe and Fashion Consultant.
I had the dream job, I worked for a fantastic fashion brand for seven years in an incredible office in Los Angeles with the best colleagues. Of course nothing good lasts forever and six weeks after I welcomed by second child into the world, I was staying with my family in Ireland celebrating my mums 70th birthday and I received a call at 11pm, asking me to join a teams call with HR. I was in a secluded part of Ireland spending quality time with my family and five minutes later I was informed they were closing the Los Angeles office. That was in August 2023.
I didn’t return to LA until January 2024, and from there, I began the search for my next chapter. Styling had always been a key part of my roles, and it was something I loved deeply. Even outside of work, I often found myself helping friends put together looks, whether it was for everyday confidence or a special occasion. I realized this wasn’t just a passion, it was what I wanted to do and I was ready to build a career around it.
Just as I was beginning to lay the foundation for this new path, my world shifted again, my dad passed away suddenly. His loss has been difficult to navigate and I’ve been slowly coming back to some state of normality. My dad was an incredible entrepreneur, and his drive and passion for building something of his own has always inspired me. I knew it was time to follow in his footsteps.
So here I am — stepping into a new chapter with purpose, heart, and the dream of building something meaningful through style.
No better way to start then to share my April Mood board with everybody here. I am loving the current spring feeling and that has me dreaming of summer days. Mocha mousse is taking over and I’m here for it. This oversized mango raffia beach bag or the Miu Miu fisherman sandals feel like the perfect accompaniment to a neutral spring look to nail this seasons trend. Living in LA I am surround by inspiration and the new Skims store opening and this White Lotus bill board on sunset were giving me all the vibes on a warm spring night.
I wanted to join substack to immerse myself back in the fashion world I have been involved in for 15 plus years. From studying at the London college of Fashion to a long career in buying, this has been my biggest focus for as long as I can remember.
I have set up my own wardrobe and fashion consultantant business in Los Angeles and Dublin. Working with clients in person to help them build their capsule wardrobe. Meanwhile I will be sharing monthly moodboards here on substack. Booking website will be available from next week.